Former Canal+ and HBO Nordic exec Henriette Zeuchner has been named GM of Discovery Networks Sweden, set to succeed Harald Strømme.
Zeuchner (pictured) will join the international media group — which operates channels such as Kanal 5, Eurosport, Discovery Channel and TLC — in September from Stockholm-based publisher Berling Media, where she served as CEO and president for the past five years.
She takes on the responsibility for delivering the “biggest content investments” for the Swedish net, including local productions, the Winter Olympics and the Swedish professional soccer league Allsvenskan, the rights of which were acquired last week by Discovery and Eurosport.
Zeuchner will also join the Discovery Nordics regional management team.
Strømme had been managing Discovery Networks’ Swedish and Norwegian divisions before his departure in February following a dispute about the direction of the two networks. He had taken over Discovery Networks Sweden on an interim basis from Jonas Sjögren in April 2016, with a focus on expanding the company’s opportunities to “build additional scale and relevance” among Discovery Sweden’s consumers and partners.
Prior to Berling Media, Zeuchner was part of the development team that introduced HBO’s SVOD service to the Nordic market; and has been country manager at French pay-TV net Canal+. She has also held positions with management consultancy Arthur D. Little, tech company IBM and Net 1.
“I am very pleased that Henriette is joining my Nordic team as General Manager for our Swedish business. Henriette has extensive experience in the media and telecom industry, and brings a strategic mind-set, which will be invaluable in her new role. By also driving an impressive transformation and streamlining in the book publishing sector recently as a CEO, she has proven that she can maneuver the digital change that we are now right in the middle of in Sweden, I am highly confident that she will lead our Swedish team to continued success,” said Michael Lang, president of international development, digital and Discovery Nordics, in a statement.
“Discovery Networks is one of the leading entertainment services in Sweden. The acquisition of The Olympic Games for the next eight years, and now Allsvenskan, makes it also one of the most forceful media businesses in the country and the Nordic region in general. So it definitely feels like I am taking on one of the most exiting roles in the industry right now,” said Zeuchner.
She added: “The fact that the television industry is going through an incredible transformation is also a key trigger for me, and I hope to utilize some of my previous experiences in my new role. Discovery has consistently shown a willingness to invest in content, in particular local entertainment and sports.”