Vice Media has appointed Nicolas Bonard in the role of chief executive of Vice Media France.
Bonard joins Vice from Discovery, where he most recently served as SVP of Discovery Enterprises. In his new role, Bonard will be responsible for overseeing the organization, management and control of all the French group’s activities, including its network of digital channels, new television network Viceland and in-house content agency, Virtue Worldwide.
Bonard is charged with defining Vice’s French strategy and overseeing its next stage of growth, by leveraging the recent launch of Viceland to create a powerful multi-media platform across digital, social, mobile and TV that can deliver powerful content to the youth.
“Providing a trusted voice to young people right now could not be more important and I’m thrilled to be given the opportunity to oversee the next stage of Vice’s evolution into a French media juggernaut. The creative spirit that is in the DNA of the company and the team here is both unique and inspirational – the potential for what we can achieve together is extremely exciting,” said Bonard in a statement.
Vice France began in 2007. Originally, it was a free magazine that evolved into a multimedia platform composed of eight digital channels (VICE.com, VICENews.com, Motherboard, Noisey, Munchies, The Creators Project, VICE Sports, and i-D) as well as Snapchat – as a launch partner on its “Discover” platform – Youtube, Facebook and Twitter.
Reporting into Bonard, Benjamin Lassale transitions to the role of general manager, Vice France and will continue to oversee the day-to-day running of the digital business and Virtue.