Global production and distributor Endemol Shine Group and Middle Eastern independent producer Imagic have agreed to a regional production partnership.
Imagic will exclusively produce Endemol Shine’s non-scripted formats across the region and will have access to the Group’s global library of IP. The companies will work together in selling new shows to local broadcasters and platforms.
The agreement comes as Endemol Shine rejigs its regional strategy from operating a production hub in the Middle East to growing its local format distribution and licensing business overseen by the Group’s central team, led by Marina Williams, COO, international operations (pictured), said a company spokesperson, in a statement.
As part of this transition, Imane Mezher Gbran has been appointed format distribution and licensing coordinator to up Endemol Shine IP distribution in the Middle East. Gibran has over a decade of experience in developing and adapting original formats in the MENA region, including local productions of Arabs Got Talent, The X Factor, Fashion Star, Extreme Makeover, Miss Lebanon, Performing As and Pimp My Ride.
Gibran starts her new role on April 3 at MIPTV and will be based in Lebanon, reporting to Williams at Endemol Shine Group and Imagic CEO, Rony Jazzar.
With the restructuring, Lara Haddad, managing director of Endemol Shine Middle East is stepping down after seven years of leading the company’s local production business.