Marisa Hammonds has been named SVP, digital, marketing and research at Endemol Shine North America,
In her new role, Hammonds will oversee digital & social media, as well as marketing and research across all of Endemol Shine North America’s shows. She reports to Vivi Zigler, president, digital, brand and audience development at Endemol Shine North America.
Hammonds originally joined Shine America in April 2011 and worked across the company’s digital content and social media strategy. She most recently served as VP, digital and social Media at Endemol Shine North America. In that role, Hammonds worked closely with network partners to develop and execute cross-promotional partnerships, digital content and social media activations for the company’s TV series. She has launched innovative partnerships with Facebook, Twitter, Spotify, Shazam, Tumblr, Pinterest, and Google Hangouts.
For Season 3 of MasterChef Hammonds oversaw the launch of a MasterChef mobile app and a robust social content strategy, which won “Best Multiplatform Project” at RealScreen West.
Prior to joining the company, Hammonds worked at a digital advertising startup, and before that in consulting for one of the nation’s leading hospital revenue review consultancies based in San Francisco.
Endemol Shine North America’s VP of marketing Rob Hughes and VP of research and insights, Kevin Ivey, will both now report to Hammonds. Hammonds, Hughes and Ivey all formerly reported to Zigler.
“Marisa is that rare executive with both creative instincts and business acumen,” said Zigler, in a statement. “Her expertise in both digital and social media will serve her well in this newly expanded role.”