Munich-based Red Arrow Entertainment Group has secured a partnership with the American division of Israeli content firm Studio Glam.
Under the newly minted agreement, Red Arrow will jointly create and launch international formats with Studio Glam U.S.
Formats created under the partnership will be distributed globally by Red Arrow International that already represents Studio Glam’s latest shows, The Decision (pictured), in which individuals are taken on a 48-hour journey to help them make a life-changing decision; and Cook Stars, which sees fans cook for their favorite celebrity competing to demonstrate how well they know them.
The deal also includes a co-production agreement for the American territory.
The Israeli prodco launched its satellite offices in New York in September 2016. The U.S. arm has a focus on developing content for the American market.
“Red Arrow is a key player in the international formats and distribution business. We could not ask for a better partner for our U.S. studio,” said Ami Glam, co-founder and CEO of Studio Glam, in a statement. “We are focused on creating content and we are sure that Red Arrow’s vast experience will allow us to achieve our goals to create series, programs and formats for the American market.”
“This partnership will allow us to create great TV shows together, add new, fresh formats to the Red Arrow sales pipeline and distribute them worldwide,” added Michael Schmidt, CCO of Red Arrow Entertainment Group, in a statement. “We are looking forward to working with Studio Glam and, as a first step, turning The Decision into a global success.”