Los Angeles-based free over-the-top service Pluto TV has appointed former E! executive Robert Magdlen to the newly created role of chief programming officer.
Effective immediately, Magdlen will be responsible for channel development support of Pluto’s strategic priorities, while also expanding the platform’s programming slate across all Pluto TV services, including its curated channels “The Feed” and “Hive”.
Based out of the company’s LA headquarters, he reports directly to Pluto TV co-founder and CEO Tom Ryan.
Magdlen has previously served as senior VP of program strategy and acquisitions at E! leading a team supporting multi-platform scheduling, marketing, development, public relations, production management, ad sales, distribution, audience research, network operations, traffic and international. There, he oversaw programming strategies for such reality series as Keeping Up With the Kardashians, Total Divas, and Botched; as well as topical series like Chelsea Lately, The Soup and Fashion Police. Magdlen also served as a network executive on original series as The E! True Hollywood Story, Fashion Police and The Soup.
Prior to E!, Magdlen worked in production at TNT. He began his entertainment career at Turner Entertainment, working across Cartoon Network, CNN, TBS, TNT, TCM and Turner Sports.