Scripps Networks will be bringing the culinary lifestyle channel Food Network to Italy on May 8, on free-to-air LCN 33.
Food Network will provide a blend of original productions and flagship international shows across genres including culinary entertainment, competitions series and in-the-kitchen cooking techniques. All local commissions will be produced in Italian and all programming will be dubbed in Italian.
To accompany the on-air programs, a localized website featuring tested recipe collections, tips and food hacks will be launched by the network. Behind-the-scenes content and exclusive clips will be offered on social media platforms like Facebook and Instagram.
Viacom International Media Networks Pubblicità & Brand Solutions has been tapped by Scripps Networks to represent Food Network’s advertising sales efforts for both linear and digital properties.
Food Network is the first dedicated multi-platform food entertainment channel to launch in Italy.
“The launch of Food Network in Italy, a key growth market for Scripps Networks Interactive, represents a significant milestone in the global expansion of this brand,” said Phillip Luff, managing director, UK & EMEA, Scripps Networks Interactive, in a statement.
Scripps Networks Interactive first got their foot in the Italian market with the launch of Fine Living on DTT in 2014. Fine Living focuses on lifestyle programming with programs about modern living, style and design entertainment from around the world, seen through a local lens.