Formats

Altice launches cooking channel; inks deal with FMI for Jamie Oliver titles

FremantleMedia International (FMI) has signed an exclusive three-year deal with Netherlands-based Altice Group for celebrity chef Jamie Oliver’ s TV programs. The deal is part of a new venture by Altice ...
April 7, 2017

FremantleMedia International (FMI) has signed an exclusive three-year deal with Netherlands-based Altice Group for celebrity chef Jamie Oliver’ s TV programs.

The deal is part of a new venture by Altice — the launch of new international culinary channel MY Cuisine, set to debut in June. The new TV channel will also have a digital media presence with a website, a recipe blog, a mobile application and a press and digital magazine

MY Cuisine will be distributed exclusively by SFR in France, Belgium and Luxembourg. It will also be available in French-speaking Africa and Switzerland. The concept will be launched in the Group’s Lifestyle Media in Portugal.

Altice already broadcasts a original Cooking channel in Israel and is considering the opportunity of a larger distribution by other service providers

The contract with FremantleMedia will see MY Cuisine distribute Jamie Oliver’s cooking programs —  including the new series, Jamie’s Quick & Easy Food — in France and Portugal. This agreement marks the return of the celebrity chef on a french channel.

 “We are delighted to be working with Altice. This partnership will be an opportunity for us to showcase our best collection of old and new programs featuring the hugely popular chef, Jamie Oliver,” said Al De Azpiazu, VP, sales and distribution, Western Europe, FMI, in a release. “Jamie‘s entertaining and educational shows have proved hugely popular among food lovers around the world for many years, and MY Cuisine fully shares Jamie‘s values. We’re in no doubt that this collection will be everything cookery fans could wish for.”

About The Author
Daniele Alcinii is a news reporter at realscreen, the leading international publisher of non-fiction film and television industry news and content. He joins the rs team with journalism experience following a stint out west with Sun Media in Edmonton's Capital Region, and communications work in Melbourne, Australia and Toronto. You can follow him on Twitter at @danielealcinii.

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