FremantleMedia International (FMI) has signed an exclusive three-year deal with Netherlands-based Altice Group for celebrity chef Jamie Oliver’ s TV programs.
The deal is part of a new venture by Altice — the launch of new international culinary channel MY Cuisine, set to debut in June. The new TV channel will also have a digital media presence with a website, a recipe blog, a mobile application and a press and digital magazine
MY Cuisine will be distributed exclusively by SFR in France, Belgium and Luxembourg. It will also be available in French-speaking Africa and Switzerland. The concept will be launched in the Group’s Lifestyle Media in Portugal.
Altice already broadcasts a original Cooking channel in Israel and is considering the opportunity of a larger distribution by other service providers
The contract with FremantleMedia will see MY Cuisine distribute Jamie Oliver’s cooking programs — including the new series, Jamie’s Quick & Easy Food — in France and Portugal. This agreement marks the return of the celebrity chef on a french channel.
“We are delighted to be working with Altice. This partnership will be an opportunity for us to showcase our best collection of old and new programs featuring the hugely popular chef, Jamie Oliver,” said Al De Azpiazu, VP, sales and distribution, Western Europe, FMI, in a release. “Jamie‘s entertaining and educational shows have proved hugely popular among food lovers around the world for many years, and MY Cuisine fully shares Jamie‘s values. We’re in no doubt that this collection will be everything cookery fans could wish for.”