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C4 and Iceland Foods partner on “Eat the Week with Iceland”

UK broadcaster Channel 4, in partnership with British supermarket chain Iceland Foods and their media agency the7stars, has commissioned a new cooking program Eat the Week with Iceland.  In each episode, ...
April 7, 2017

UK broadcaster Channel 4, in partnership with British supermarket chain Iceland Foods and their media agency the7stars, has commissioned a new cooking program Eat the Week with Iceland

In each episode, TV chef Simon Rimmer prepares recipes and offers tips for busy families, while showing audiences how to reduce waste and save time with frozen food.

The new (10×60) series is being produced by Hungry Gap Productions and is partially funded by the grocer.

Eat the Week with Iceland has been commissioned by C4′s David Sayer, head of daytime, and represents Iceland’s first foray into broadcast TV programming. Additional broadcast quality video content will be created and distributed across Iceland and the broadcaster’s social and digital channels.

Iceland’s media agency the7stars has worked closely with C4 to develop this new partnership and Eat the Week with Iceland will be supported in store and across their digital platforms.

“I’m excited to be working with Channel 4 and Iceland to produce our first advertiser funded series. We all need exciting new ideas when it comes to feeding the family and Simon has come up with some mouth-watering suggestions,” said Pete Lawrence, founder and chief creative, Hungry Gap Productions, in a statement.

 

About The Author
Meagan Kashty is an associate editor of realscreen, an international print and online magazine that covers the non-fiction film and television industries. Meagan is an award-winning business journalist. Prior to joining the realscreen team, Meagan was online editor of Canadian Grocer, named Magazine of the Year at the 2015 Canadian Business Media Awards. She can be reached at mkashty@brunico.com, and you can follow her on Twitter @MegKashty

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