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C4 and Iceland Foods partner on “Eat the Week with Iceland”

UK broadcaster Channel 4, in partnership with British supermarket chain Iceland Foods and their media agency the7stars, has commissioned a new cooking program Eat the Week with Iceland.  In each episode, ...
April 7, 2017

UK broadcaster Channel 4, in partnership with British supermarket chain Iceland Foods and their media agency the7stars, has commissioned a new cooking program Eat the Week with Iceland

In each episode, TV chef Simon Rimmer prepares recipes and offers tips for busy families, while showing audiences how to reduce waste and save time with frozen food.

The new (10×60) series is being produced by Hungry Gap Productions and is partially funded by the grocer.

Eat the Week with Iceland has been commissioned by C4′s David Sayer, head of daytime, and represents Iceland’s first foray into broadcast TV programming. Additional broadcast quality video content will be created and distributed across Iceland and the broadcaster’s social and digital channels.

Iceland’s media agency the7stars has worked closely with C4 to develop this new partnership and Eat the Week with Iceland will be supported in store and across their digital platforms.

“I’m excited to be working with Channel 4 and Iceland to produce our first advertiser funded series. We all need exciting new ideas when it comes to feeding the family and Simon has come up with some mouth-watering suggestions,” said Pete Lawrence, founder and chief creative, Hungry Gap Productions, in a statement.

 

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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