Formats

Electus Int’l inks deal to develop “The Toy Box” in the UK

Electus International — the global sales arm of multimedia company Electus — has inked a deal for the new series The Toy Box with TV prodco Znak & Co to develop ...
April 11, 2017

Electus International — the global sales arm of multimedia company Electus — has inked a deal for the new series The Toy Box with TV prodco Znak & Co to develop and sell the format in the UK.

The Toy Box was developed by Hudsun Media, Mattel Creations and Electus.

Electus International president Natalka Znak will work with Jonathan South, head of Europe, to have The Toy Box sold as an original series in Britain.

The toy competition format provides expert designers with the opportunity to bring their toy idea to life with multinational toy manufacturer Mattel. The toys and their inventors are put through a series of trials and tests, before being judged by a panel of no-nonsense, toy-loving kids.

“The excitement around The Toy Box is exploding,” said Pollak, in a statement. “With the support of world-renowned toy brand Mattel, we’ve already closed format deals in Italy and Spain with more closing in the coming weeks and we look forward to working with Znak & Co to bring the show to the UK.”

Znak has also created and produced such shows as Hell’s Kitchen, I’m a Celebrity Get me Out of Here, Love Island, Celebrity Wife Swap, amongst others.

 

About The Author
Managing editor with realscreen publication, an international print and online magazine that covers the non-fiction film and television industries. Darah is an award-winning journalist who has spent over two decades covering a wide range of issues from real estate and urban development to immigration, politics and human rights, primarily with The Vancouver Sun. Prior to joining realscreen, she was editor of Stream Daily, realscreen's sister publication covering the dynamic global digital video industry. She also served a stint as a war reporter in Afghanistan for television and print, and was a national business blogger with Yahoo Canada.

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