Formats

Electus Int’l inks deal to develop “The Toy Box” in the UK

Electus International — the global sales arm of multimedia company Electus — has inked a deal for the new series The Toy Box with TV prodco Znak & Co to develop ...
April 11, 2017

Electus International — the global sales arm of multimedia company Electus — has inked a deal for the new series The Toy Box with TV prodco Znak & Co to develop and sell the format in the UK.

The Toy Box was developed by Hudsun Media, Mattel Creations and Electus.

Electus International president Natalka Znak will work with Jonathan South, head of Europe, to have The Toy Box sold as an original series in Britain.

The toy competition format provides expert designers with the opportunity to bring their toy idea to life with multinational toy manufacturer Mattel. The toys and their inventors are put through a series of trials and tests, before being judged by a panel of no-nonsense, toy-loving kids.

“The excitement around The Toy Box is exploding,” said Pollak, in a statement. “With the support of world-renowned toy brand Mattel, we’ve already closed format deals in Italy and Spain with more closing in the coming weeks and we look forward to working with Znak & Co to bring the show to the UK.”

Znak has also created and produced such shows as Hell’s Kitchen, I’m a Celebrity Get me Out of Here, Love Island, Celebrity Wife Swap, amongst others.

 

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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