Formats

Electus Int’l inks deal to develop “The Toy Box” in the UK

Electus International — the global sales arm of multimedia company Electus — has inked a deal for the new series The Toy Box with TV prodco Znak & Co to develop ...
April 11, 2017

Electus International — the global sales arm of multimedia company Electus — has inked a deal for the new series The Toy Box with TV prodco Znak & Co to develop and sell the format in the UK.

The Toy Box was developed by Hudsun Media, Mattel Creations and Electus.

Electus International president Natalka Znak will work with Jonathan South, head of Europe, to have The Toy Box sold as an original series in Britain.

The toy competition format provides expert designers with the opportunity to bring their toy idea to life with multinational toy manufacturer Mattel. The toys and their inventors are put through a series of trials and tests, before being judged by a panel of no-nonsense, toy-loving kids.

“The excitement around The Toy Box is exploding,” said Pollak, in a statement. “With the support of world-renowned toy brand Mattel, we’ve already closed format deals in Italy and Spain with more closing in the coming weeks and we look forward to working with Znak & Co to bring the show to the UK.”

Znak has also created and produced such shows as Hell’s Kitchen, I’m a Celebrity Get me Out of Here, Love Island, Celebrity Wife Swap, amongst others.

 

About The Author
Daniele Alcinii is a news reporter at realscreen, the leading international publisher of non-fiction film and television industry news and content. He joins the rs team with journalism experience following a stint out west with Sun Media in Edmonton's Capital Region, and communications work in Melbourne, Australia and Toronto. You can follow him on Twitter at @danielealcinii.

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