Electus International — the global sales arm of multimedia company Electus — has inked a deal for the new series The Toy Box with TV prodco Znak & Co to develop and sell the format in the UK.
The Toy Box was developed by Hudsun Media, Mattel Creations and Electus.
The toy competition format provides expert designers with the opportunity to bring their toy idea to life with multinational toy manufacturer Mattel. The toys and their inventors are put through a series of trials and tests, before being judged by a panel of no-nonsense, toy-loving kids.
“The excitement around The Toy Box is exploding,” said Pollak, in a statement. “With the support of world-renowned toy brand Mattel, we’ve already closed format deals in Italy and Spain with more closing in the coming weeks and we look forward to working with Znak & Co to bring the show to the UK.”