Former Red Arrow International development partner Omri Marcus has been named VP of content to lifestyle channels at Israel’s multi-channel firm, Ananey Communications Group.
In his new role, Marcus will work directly under co-chief executive officer Sharon Lemberger and will manage the company’s lifestyle department, which includes The Food Channel, Health Channel, Travel Channel, The Good Life Channel, Style Channel and the recently launched online lifestyle site goodiz.tv.
Before joining Ananey, Marcus served as CEO of TCGP LLC — an Israeli-Palestininan tech company.
During his time at Red Arrow, Marcus developed formats in multiple genres including game shows, reality, dating and factual.
“TV is going through the most fascinating turnover the medium has ever seen,” said Marcus, in a statement. “Along with the digital world, there are endless possibilities. The lifestyle channels are one of the locomotives of that change and I’m excited to join Israel’s leading company which combines the Israeli spirit of innovation both in storytelling and in tech.”
Founded in 1996 by Udi Miron, Ananey Communications Group has 11 original lifestyle TV channels and exclusive representation of the Viacom brands in Israel, including MTV, Comedy Central, Nickelodeon and Nick Junior.
In January, Viacom International Media Networks (VIMN), a division of Viacom Inc., acquired a minority stake in the multi-channel TV company.