Indian media and entertainment company Zee Entertainment Enterprises Limited has appointed Paweł Kolasa as country manager of Poland as the company looks to extend its footprint into Central Europe.
With more than 22 years of television industry experience, Kolasa (pictured) will report to ZEE Network Europe CEO Neeraj Dhingra in the new role.
Prior to joining Zee, Kolasa spent seven years managing, creating and implementing a distribution strategy as head of affiliate sales, Poland at NBCUniversal.
The network will, in the near future, launch a “specially customized” version of its dedicated Bollywood film and entertainment channel, Zee.One, for Polish audiences.
The channel, expected to launch in Poland later this year, will feature high-budget action films, musicals and comedies, as well as unscripted series across the lifestyle genres of culinary, travel and yoga that evoke Indian culture.
The channel’s schedule will be created by the Polish team and adapted to the local market.
Zee’s foray into the Polish market follows in the footsteps of the company’s global expansion strategy. In June 2016, Zee Entertainment Enterprises revealed that it would be entering into the U.S. market with a partnership between Sling TV and Dish, which now carry a total of 37 channels in the American marketplace and reach 52 million households.
Zee marks the first Indian media and entertainment conglomerate to enter Poland.