Formats

Armoza inks primetime format deals in Vietnam

Vietnamese broadcaster VTV3 has licensed primetime singing competition format Celebrity Battle from Israeli creator and distributor Armoza Formats. In Celebrity Battle (90-120′), eight celebrity singer-producer duos compete to find the country’s ...
April 25, 2017

Vietnamese broadcaster VTV3 has licensed primetime singing competition format Celebrity Battle from Israeli creator and distributor Armoza Formats.

In Celebrity Battle (90-120′), eight celebrity singer-producer duos compete to find the country’s top music duo. Each week the duos are challenged with a new genre that tests their musical range. As they work to prepare each performance, viewers get to see behind the scenes of the music industry.

VTV3 will air Celebrity Battle in November.

Elsewhere in Vietnam, HTV7 has re-commissioned Armoza Formats’ hit primetime studio entertainment show I Can Do That! (pictured) for a second season.

I Can Do That! Vietnam has been commissioned prior to the broadcast of its first season, which is set to air this month on HTV7, Style TV and Info TV.

I Can Do That! (60-120′) takes a group of competitive celebrities and challenges them to perform live acts each week to prove that there’s nothing they can’t do. Viewers then choose who has given the best performance. The show has now been licensed in over 25 countries and aired in over 90, including the USA, Italy, Germany and Mexico.

“Asia is a key territory for us and we are thrilled that two of our primetime shows are about to air in Vietnam,” said Avi Armoza, CEO of Armoza Formats, in a statement. “Both formats provide spectacular viewing experiences and we are looking forward to seeing them engage the Vietnamese audiences.”

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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