Global producer-distributor Endemol Shine Group has secured an international co-development deal with South Korean broadcaster JTBC to create, produce and distribute formats to the international marketplace.
The partnership is the first of its kind for JTBC and will enable the Seoul-based broadcaster to expand their creative and commercial footprint worldwide, while positioning Endemol Shine to deliver a new slate of Korean-originated content.
Development is currently underway for an original, untitled non-scripted series. The project being led by Fotini Paraskakis, MD of Asian operations; Lisa Perrin (pictured), CEO of Creative Networks at Endemol Shine Group; Su Young Lee, director of corporate strategy and programming; and Seung Wook Cho, chief producer at JTBC.
JTBC, which launched in 2011, will air the first program created under the partnership in a primetime slot later this year. It will be made available for localized productions worldwide via Endemol Shine.
“JTBC is a young and innovative channel with a strong track record in original content and this deal enables us to further tap into Korea’s prolific creativity,” Perrin said in a statement. “This is the latest example of Endemol Shine collaborating with broadcasters in new ways and by leveraging our scale we can supercharge bold ideas and bring them to audiences around the world.”
“Our ambition to be at the forefront of Korean entertainment programming paired with Endemol Shine Group’s global capabilities in development, production and distribution is a great combination,” added Lee.