People/Biz

Beaulieu to lead newly formed Attraction Studios banner

Quebec-based Attraction Media has united the global content production and distribution divisions of the company with the launch of a newly-formed Attraction Studios banner. While maintaining their respective brands, Attraction Images, ...
April 27, 2017

Quebec-based Attraction Media has united the global content production and distribution divisions of the company with the launch of a newly-formed Attraction Studios banner.

While maintaining their respective brands, Attraction Images, CMJ Productions and Attraction Distribution will operate together as part of Attraction Studios.

As part of the announcement, Marleen Beaulieu has been promoted to president of Attraction Studios. In her new role, Beaulieu will provide strategic vision and oversee the operations of the business units. She will also oversee the maintenance of current assets and the development of new business opportunities, both in Quebec and beyond.

Beaulieu will continue as president and EP at Attraction Images — a position she has held since January 2014.

“Uniting the strengths of Attraction’s production and distribution entities will simplify our Canadian operations and foster our cross-border development,” said Sylvain Chamberland, Attraction’s EVP and COO in a statement. “I have entrusted Marleen to execute the strategic vision of Attraction Studios, with a focus on maximizing our existing assets to develop additional business opportunities.”

Attraction acquired CMJ Productions last November, with an eye on expanding and diversifying its content activities in the U.S., English-speaking Canada, the UK and Europe.

Specializing in factual series, Montreal-based CMJ Productions’ catalog, which includes series such as Fatal Vows, Accident Investigator, Risk Takers and Wheels That Fail, is broadcast in English across several countries.

Attraction Images has been responsible for the production of 5,500 hours of television content, 15 feature films and over 20 digital projects.

Recognized for its quality, family entertainment, Attraction Distribution was founded in 2003 and is a Montreal-based sales agent specialized in the co-financing, promotion, rights distribution and world sales of award-winning family films and branded children’s programming.

About The Author
Daniele Alcinii is a news reporter at realscreen, the leading international publisher of non-fiction film and television industry news and content. He joins the rs team with journalism experience following a stint out west with Sun Media in Edmonton's Capital Region, and communications work in Melbourne, Australia and Toronto. You can follow him on Twitter at @danielealcinii.

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