People/Biz

Beaulieu to lead newly formed Attraction Studios banner

Quebec-based Attraction Media has united the global content production and distribution divisions of the company with the launch of a newly-formed Attraction Studios banner. While maintaining their respective brands, Attraction Images, ...
April 27, 2017

Quebec-based Attraction Media has united the global content production and distribution divisions of the company with the launch of a newly-formed Attraction Studios banner.

While maintaining their respective brands, Attraction Images, CMJ Productions and Attraction Distribution will operate together as part of Attraction Studios.

As part of the announcement, Marleen Beaulieu has been promoted to president of Attraction Studios. In her new role, Beaulieu will provide strategic vision and oversee the operations of the business units. She will also oversee the maintenance of current assets and the development of new business opportunities, both in Quebec and beyond.

Beaulieu will continue as president and EP at Attraction Images — a position she has held since January 2014.

“Uniting the strengths of Attraction’s production and distribution entities will simplify our Canadian operations and foster our cross-border development,” said Sylvain Chamberland, Attraction’s EVP and COO in a statement. “I have entrusted Marleen to execute the strategic vision of Attraction Studios, with a focus on maximizing our existing assets to develop additional business opportunities.”

Attraction acquired CMJ Productions last November, with an eye on expanding and diversifying its content activities in the U.S., English-speaking Canada, the UK and Europe.

Specializing in factual series, Montreal-based CMJ Productions’ catalog, which includes series such as Fatal Vows, Accident Investigator, Risk Takers and Wheels That Fail, is broadcast in English across several countries.

Attraction Images has been responsible for the production of 5,500 hours of television content, 15 feature films and over 20 digital projects.

Recognized for its quality, family entertainment, Attraction Distribution was founded in 2003 and is a Montreal-based sales agent specialized in the co-financing, promotion, rights distribution and world sales of award-winning family films and branded children’s programming.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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