Global production and distribution company Keshet International (KI), has appointed Pasa Mustafa to the role of creative director, digital, based in London, and Heather Brewster as VP development, digital at Keshet’s L.A. office.
The duo will report to Sebastian Burkhardt, SVP digital and acquisitions (pictured), who spearheads the company’s digital content initiatives, as well as the recently formed Keshet Digital Studios (KDS), an international studio committed to digital-first and millennial-themed projects. Together, they will focus on millennial-focused content that bridges the gap between KI’s existing branches, emerging technology and the digital space.
Mustafa — a former global head of digital originals for Endemol — moves into his new role from his position at KI as digital creative consultant. An award-winning developer, he has more than two decades of experience. Credits include mobile reality show Get Close to the Sugar for Nokia on O2; the Samsung-funded music show Beat on Bebo; sci-fi dystopian drama Kirill for MSN and Xbox; and Gap Year, the world’s first global reality show funded by 14 different brands.
Meanwhile, Brewster joins KI from Smokebomb and Shaftesbury Entertainment where she served as VP, digital originals. Previously, she was a founding content executive for independent YouTube network Fullscreen’s SVOD service, spearheading original programming and shepherding series including Electra Woman, Dyna Girl and Filthy Preppy Teens, along with producing Fullscreen’s first feature film, #O2LForever.
Previously, as director of development & production at Dolphin Entertainment, Brewster oversaw two seasons of Family Channel’s What’s Up, Warthogs!