Drive, the production-funding and distribution agency led by Lilla Hurst and Ben Barrett, has appointed a former Channel 5 and Tigress Productions exec to the role of acquisitions and sales executive.
In the newly created post, Lulu Prutton (pictured) will be tasked with sourcing content for the shop’s recently launched distribution business, Drive Media Rights, as well as working alongside Hurst and Barrett to secure projects that require pre-sales and copro financing.
Working with Laura Masson, head of sales, Prutton will also focus on sales throughout the Middle East, Africa, Central Europe and the Baltics.
Prutton began her career at BBC Bristol and has filled various roles at a number of indies including Brook Lapping and Tigress, before moving to acquisitions at Channel 5 where she secured such series as Megastructures, Meerkat Manor and Britain’s Greatest Machines.
She most recently served as commercial and creative director at New Earth Films.
“Lulu is one of those rare breeds of people who have great creative and commercial experience, which is a massive asset in our business,” said Barrett in a statement. “In her previous roles she’s proven she has a great sense of what works both in the UK and internationally, and we’re delighted she has chosen to bring that expertise to Drive.”