People/Biz

Drive fills sales role with Lulu Prutton

Drive, the production-funding and distribution agency led by Lilla Hurst and Ben Barrett, has appointed a former Channel 5 and Tigress Productions exec to the role of acquisitions and sales executive. In ...
May 9, 2017

Drive, the production-funding and distribution agency led by Lilla Hurst and Ben Barrett, has appointed a former Channel 5 and Tigress Productions exec to the role of acquisitions and sales executive.

In the newly created post, Lulu Prutton (pictured) will be tasked with sourcing content for the shop’s recently launched distribution business, Drive Media Rights, as well as working alongside Hurst and Barrett to secure projects that require pre-sales and copro financing.

Working with Laura Masson, head of sales, Prutton will also focus on sales throughout the Middle East, Africa, Central Europe and the Baltics.

Prutton began her career at BBC Bristol and has filled various roles at a number of indies including Brook Lapping and Tigress, before moving to acquisitions at Channel 5 where she secured such series as MegastructuresMeerkat Manor and Britain’s Greatest Machines.

She most recently served as commercial and creative director at New Earth Films.

“Lulu is one of those rare breeds of people who have great creative and commercial experience, which is a massive asset in our business,” said Barrett in a statement. “In her previous roles she’s proven she has a great sense of what works both in the UK and internationally, and we’re delighted she has chosen to bring that expertise to Drive.”

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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