Former NFL executive Jordan Levin has been appointed CEO of LA-based network Awesomeness TV.
In his new role, Levin (pictured) will work alongside Awesomeness TV president Brett Bouttier when he joins the company on May 30, overseeing the broadcaster’s brand portfolio including AwesomenessTV, Awesomeness Films, DreamWorksTV, Awestruck, as well as the recently announced Awesomeness News.
Most recently, Levin has served as the NFL’s first chief content officer, responsible for the football league’s content portfolio across its digital properties, social channels, NFL Network, NFL Films, event programming and external partnerships.
Prior to this, Levin was part of the founding executive team at The WB Television Network where he served as CEO and president of programming. There, he oversaw such hit scripted programs as Dawson’s Creek, Buffy the Vampire Slayer, and One Tree Hill.
Levin has also served as founder of Generate (subsequently renamed Defy Media), a pioneering cross-platform studio and talent management company; executive VP and GM of Xbox Entertainment Studios; and a variety of creative roles at the Walt Disney Company.
“Jordan comes to the company with an outstanding track record for successfully combining creativity and business acumen in building content platforms and programming with young adult audience appeal,” said Jeff Shell, chair of Universal Filmed Entertainment Group, in an emailed statement shared with realscreen. “On behalf of Comcast NBCUniversal and our venture partners Hearst and Verizon, it gives us great pleasure to welcome him on board.”
“I believe Awesomeness has become one of the most relevant brands for young adults across television, film and digital because it quickly cultivated a passionate community around its singular voice and creative vision,” added Levin. “No other outlet has empowered a new generation of creators and consumers so authentically, and I can’t wait to be a part of it.”
AwesomenessTV is a joint venture of DreamWorks Animation (51%) and Verizon Hearst Media Partners (49%).