People/Biz

Discovery to launch Hindi entertainment channel in India

Discovery Communications is heading to India where the company will roll out a new entertainment channel Discovery JEET. Slated for late 2017, the new channel will be the flagship for the ...
May 10, 2017

Discovery Communications is heading to India where the company will roll out a new entertainment channel Discovery JEET.

Slated for late 2017, the new channel will be the flagship for the network’s plan to invest in original local productions in India and build audience engagement through program genres including true crime, small-town heroes and survival. Discovery is investing in 200 hours of local original content which will bow on the new channel, which it says is targeted at young men.

So far, Discovery JEET’s slate is focused on scripted projects, including the biopic series Swami Baba Ramdev: The Untold Story, which traces Swami Baba Ramdev’s journey from a life of anonymity to national icon, international cult figure and business mogul; Saragarhi – India’s Bravest Day, a scripted drama series about one of the greatest the last stands in Indian military history and Gabru: The Birth of Hip Hop, a scripted series on the rap and hip-hop revolution phenomenon sweeping the country.

“We are excited to launch Discovery JEET, which will bring a new style of entertainment, with a truly local and bespoke focus. It borrows the best of Discovery’s ethos, seeded in factual and purpose- driven content, and leveraging global resources to mount it at a scale that delivers larger-than-life stories,” said Karan Bajaj, svp & gm, South Asia, Discovery Networks Asia Pacific, in a statement (pictured).

 

About The Author
Daniele Alcinii is a news reporter at realscreen, the leading international publisher of non-fiction film and television industry news and content. He joins the rs team with journalism experience following a stint out west with Sun Media in Edmonton's Capital Region, and communications work in Melbourne, Australia and Toronto. You can follow him on Twitter at @danielealcinii.

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