National Geographic has appointed a group of fresh hires to leadership roles on its digital team.
Marcus East has been appointed to the role of executive vice-president of product and technology; Marcelo Galdieri as senior vice president of digital product; and Jonathan Hunt has been named SVP of audience development and digital strategy.
Both East and Hunt will report to Rachel Webber (pictured), EVP of digital product, while Galdieri will lead a product group on East’s team.
In his new role, East will lead the teams that support consumer experience, as well as design and implement an intelligent platform and architecture strategy in conjunction with 21st Century Fox and Fox Networks Groups.
Prior to joining Nat Geo, East ran the eCommerce, digital product, digital operations and tech platforms at Marks and Spencer. He also ran the eCommerce solutions for Apple in EMEA, and then moved on to Apple’s headquarters in Cupertino, California to lead a product group. Before working at Apple, he led technology for the UK social organization Comic Relief.
In the role of SVP of digital product, Galdieri will focus on international digital products and identity and relationship tools. He will manage the teams tasked with the design, development and implementation of localized and unified Nat Geo web and mobile web offerings across international territories, as well as the company’s native mobile offerings.
Prior to joining the National Geographic team, Galdieri spent two decades at MasterCard where he was the SVP of global consumer digital programs, overseeing consumer engagement experience platforms. He was also responsible for initiating and managing offerings across more than 40 markets via one technology platform.
Lastly, Hunt will be responsible for growing social audiences and community engagement across critical platforms like editorial and global tv networks’ Facebook and Instagram fan communities, Snapchat Discovery platform, and Your Shot in his new role of SVP of audience development and digital strategy. He will also work to expand the company’s social video capabilities while partnering with sales to grow digital revenue across National Geographic digital and social channels and products.
Hunt joins Nat Geo from Vox Media, where he was VP. In that role he helped launch and grow the audience development capabilities and strategies for Vox’s digital media brands and advertising technology products. Prior to Vox Media, Hunt was the global marketing director at VICE, where he led digital strategies for the company’s portfolio of brands.
Nat Geo attracts 350 million social followers on social media platforms such as Facebook, Instagram, Snapchat, Twitter, YouTube, Pinterest, Tumblr and LinkedIn, Webber said in a press release.
“Marcus, Marcelo and Jonathan have strong track records in aggregating audiences and building engaging relationships with communities through smart product, social and video solutions for some of the world’s most beloved brands. We want to utilize their experience and expertise to drive National Geographic’s mission forward for audiences on all platforms,” she said.