People/Biz

Tricon execs move to Sonar

Former SVP of factual development Jeff Hevert is among those joining the L.A.-based company, following its acquisition of Tricon's library.
May 18, 2017

Three more Tricon Films and Television execs have joined Sonar Entertainment, following the LA-based producer/distributor’s acquisition of the Toronto company’s library.

Jeff Hevert, SVP of factual development (pictured); Ashley Rite, VP of kids and family; and Marc Kell Whitehead, VP of factual production are among the former Tricon execs joining the U.S. entertainment company, a company spokesperson told realscreen.

Sonar has yet to announce the roles these execs will take within the company.

Tricon entered into a purchase agreement with Sonar in April of this year, at which time the L.A. company offered employment to Tricon founder and president Andrea Gorfolova.

In May, it was confirmed that Gorfolova had joined Sonar and that the company had completed its acquisition of 1,500 hours of Tricon’s library content, popular kids series Counterfeit Catas well as in-development projects Go Away Unicorn, Texas Metal and Food’s Greatest Hits.

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About The Author
Managing editor with realscreen publication, an international print and online magazine that covers the non-fiction film and television industries. Darah is an award-winning journalist who has spent over two decades covering a wide range of issues from real estate and urban development to immigration, politics and human rights, primarily with The Vancouver Sun. Prior to joining realscreen, she was editor of Stream Daily, realscreen's sister publication covering the dynamic global digital video industry. She also served a stint as a war reporter in Afghanistan for television and print, and was a national business blogger with Yahoo Canada.

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