Vice Media has entered into an exclusive content partnership with NBCUniversal’s U.S. Hispanic broadcaster, Telemundo, which will see the millennial-focused brand working with Telemundo Network and its entertainment cable channel, Universo.
The partnership will include the co-production of original documentary segments on subjects ranging from music, sports, food and culture, and more for Telemundo News, as well as the the acquisition of an exclusive one-hour hosted weekly show for for Universo. Both will begin to air in the fall.
The multi-year agreement includes the production of weekly linear and digital original content, intended to capitalize on Vice’s strong millennial reach.
For Universo, the partnership includes exclusive rights to broadcast Vice’s first-ever show produced specifically for the U.S. Hispanic Market.
The partnership stems from the fact that, according to the PEW Research Center, Latinos are the youngest major ethnic group in the U.S., representing 20% of the U.S. millennial population. According to a release, Telemundo and Vice are identifying themes and angles of interest to young Hispanics that will result in original segments.
“As we continue to innovate and grow, we are delighted to be working with VICE Media to bring their edgy factual content to our linear and digital platforms, in Spanish,” said Luis Silberwasser, president, Telemundo Network and Universo Channel, in a statement. “This innovative partnership will allow us to increase the appeal of our factual content to young Latinos and for VICE to reach the growing U.S. Hispanic market through highly-credible and well-respected brands like Telemundo and Universo.”