Digital streaming giant Amazon has rolled out its Amazon Channels add-on subscription service across the UK and Germany.
The over-the-top service will allow Amazon Prime members to add more than 40 individual channel subscriptions for a monthly subscription fee ranging from £1.49 to £9.99, without being tied into a long-term contract.
Viewers must also pay for an annual £79 (US$103) Amazon Prime membership to access the Channels content.
“For the first time, Prime members in the UK and Germany will be able to choose to watch premium TV channels without having to sign up to a bundle or a contract, giving them the freedom to pay for only what they want to watch,” said Alex Green, MD of Europe at Amazon Channels, in a statement announcing the international launch.
Amazon Channels will now provide access to British and German customers to thousands of titles via live TV and on-demand, including new-release movies and current TV series, available for rental or purchase.
Factual and documentary channels available at launch in the UK will include Discovery Channel; factual VOD service CuriosityStream; Eurosport Player; ITV’s ad-free catch up service Hub+; Blue Ant Media and Smithsonian Networks’ wildlife SVOD service Love Nature; NBC Universal’s hayu; and Planet Knowledge.
Additional subscriptions will be added in the coming months.
As a key launch partner, Discovery Communications will provide live streams from Discovery Channel (£4.99 per month) and the Eurosport Player (£6.99 per month), in addition to hundreds of hours of VOD and Catch Up content for the UK market only. Such hit series as Gold Rush (pictured), Fast N’ Loud, Wheeler Dealers and major sporting events including the Olympic Games, the French Open, Giro d’Italia and Tour de France, will be made available to Amazon Prime members in the UK.
“In the UK nearly half of households do not have a traditional pay-TV service. This is a great opportunity to reach new fans and provide new ways to access Discovery favorites such as Gold Rush and Shark Week, as well as the best sporting events including Tour de France, and French Open which starts on Sunday,” added Jean-Briac Perrette, CEO and president of Discovery Networks International.
This marks the first time that some channels, including Discovery, have been made available independently of any bundle, enabling customers to only pay for the premium TV they want to watch.
Love Nature International MD Jo Parkinson stated: “Love Nature’s stunning wildlife and nature footage, in addition to its provocative programming following environmental issues impacting the globe, has captured the hearts of natural history fans everywhere. Amazon Channels will allow us to inspire even more audiences throughout the UK, with our extraordinary, original productions.”
Amazon Channels first debuted in the U.S. in December 2015 with the launch of more than 100 channels, including HBO, Showtime, Starz, Cinemax, PBS KIDS, Acorn TV and Heera – the first curated on-demand subscription channels by Amazon.