Gen Z-favored Defy Media has promoted three executives within its content development division.
Christopher Willey (pictured, left) has been promoted to SVP, Television and OTT Development from VP, development; while Alex Lin (pictured, left) has been upped to VP, Television and OTT Development, and Kevin Sabbe (pictured, center) moves to SVP, O+O Programming.
Sabbe recently joined Defy from Maker Studios to lead development initiatives across the company’s leading digital brand portfolio.
Willey and Lin joined Defy in Fall 2015 from previous development roles at Conde Nast Entertainment and NBC Entertainment, respectively.
In conjunction with these appointments, Jared Hoffman, EVP Television and Production, and Chris Pollack, EVP Production, will be departing the company.
“Over the past year, Defy has evolved from the top creator of digital programming for young audiences to a true multi-platform development, production, and distribution entity,” said Keith Richman, president of Defy. “This expansion of our company could not have been possible without key contributions by Hoffman and Pollack, who we thank for their accomplishments, as well as Willey and Lin, who are instrumental in our execution. These promotions, paired with Sabbe’s depth of digital experience, reflect our confidence in our team to continue leading our rapid growth and bringing new opportunities to the company.”
Defy’s current projects include the adaptation of its popular digital series Man At Arms to TV for the El Rey Network, the production of Upscale with Prentice Penny, currently airing on TruTV, and the production of Madden America for the NFL Network.