Vice Media’s youth-focused lifestyle and entertainment channel Viceland has expanded its distributions deals in Benelux following its territorial launch on March 1, 2017.
In Belgium, Viceland has teamed up with mobile telecommunications company Proximus to launch its first channel in Wallonia, starting June 1st, with programming in both French and Flemish languages. Titles that will be subbed and dubbed in French include Needles & Pins, Noisey and Gaycation (pictured).
Distribution also expands into Flanders and Brussels, adding to Viceland’s ongoing partnership with media and communications service provider Telenet.
The deal also sees rights to the network’s content granted as part of Proximus’ ‘TV Everywhere’ service. Viceland content will be available on catch-up as well as accessible on second screen devices through Live TV, TV Replay and VOD in the future.
Co-presidents Guy Slattery and Derek Freda are overseeing the development of the channel internationally, from show creation, to production and brand identity.
“Only two months after our initial launch in Benelux, this additional deal in Belgium is testament to our on-going growth ambitions in the territory. Proximus is an ideal home for the channel, sharing a core belief that Viceland’s storytelling and award-winning content should be accessible to audiences the way they want to view it: across all screens, anytime, anywhere,” said Stefan Tieleman, general manager, Viceland Benelux, in a statement.