People/Biz

ITV inks deal with Monterosa for program companion apps

ITV has inked a multi-year deal with digital fan interaction specialist Monterosa. The agreement will see the London-based company create a range of apps for ITV’s key formats, including the upcoming series ...
May 31, 2017

ITV has inked a multi-year deal with digital fan interaction specialist Monterosa.

The agreement will see the London-based company create a range of apps for ITV’s key formats, including the upcoming series Love Island (pictured), in June.

Monterosa will also be developing an app for ITV’s X Factor. While details are still being finalized, key components will include live voting, behind-the-scenes content, news, videos, quizzes and games.

Most recently, ITV worked with Monterosa on I’m a Celebrity…Get Me Out of Here!, Britain’s Got Talent and an ITV Racing app, which launched in February.

For I’m A Celebrity…Get Me Out Of Here!, in addition to synchronized ads, sponsored votes and different brand integrations, Monterosa crafted a platform game based on the brand’s characters. It also provided play-along during each show and real-time content between shows.

“ITV audiences love to interact with TV formats both live and between shows and we’re proud to have achieved many millions of app installs in the last 6 months alone,” said Tom McDonnell, CEO, Monterosa, in a statement.  With this new commitment, we’re looking forward to evolving ITV’s fan interaction strategy by providing the best voting, play-along games and exclusive content to fans, and new digital activation for sponsors for new and existing shows.”

The apps are powered by Monteros’a LVis platform and Fan Companion product, which allows fans to interact with shows throughout the week. According to Monterosa, this enables them to drive loyalty to different shows.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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