People/Biz

ITV inks deal with Monterosa for program companion apps

ITV has inked a multi-year deal with digital fan interaction specialist Monterosa. The agreement will see the London-based company create a range of apps for ITV’s key formats, including the upcoming series ...
May 31, 2017

ITV has inked a multi-year deal with digital fan interaction specialist Monterosa.

The agreement will see the London-based company create a range of apps for ITV’s key formats, including the upcoming series Love Island (pictured), in June.

Monterosa will also be developing an app for ITV’s X Factor. While details are still being finalized, key components will include live voting, behind-the-scenes content, news, videos, quizzes and games.

Most recently, ITV worked with Monterosa on I’m a Celebrity…Get Me Out of Here!, Britain’s Got Talent and an ITV Racing app, which launched in February.

For I’m A Celebrity…Get Me Out Of Here!, in addition to synchronized ads, sponsored votes and different brand integrations, Monterosa crafted a platform game based on the brand’s characters. It also provided play-along during each show and real-time content between shows.

“ITV audiences love to interact with TV formats both live and between shows and we’re proud to have achieved many millions of app installs in the last 6 months alone,” said Tom McDonnell, CEO, Monterosa, in a statement.  With this new commitment, we’re looking forward to evolving ITV’s fan interaction strategy by providing the best voting, play-along games and exclusive content to fans, and new digital activation for sponsors for new and existing shows.”

The apps are powered by Monteros’a LVis platform and Fan Companion product, which allows fans to interact with shows throughout the week. According to Monterosa, this enables them to drive loyalty to different shows.

About The Author
Managing editor with realscreen publication, an international print and online magazine that covers the non-fiction film and television industries. Darah is an award-winning journalist who has spent over two decades covering a wide range of issues from real estate and urban development to immigration, politics and human rights, primarily with The Vancouver Sun. Prior to joining realscreen, she was editor of Stream Daily, realscreen's sister publication covering the dynamic global digital video industry. She also served a stint as a war reporter in Afghanistan for television and print, and was a national business blogger with Yahoo Canada.

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