Blue Ant Media-owned digital content studio Omnia Media has unveiled a slate of 72 short-form, original videos set to be released this summer via CBC’s lifestyle-focused digital channel CBC Life and Makeful.
In Canada, the content will be rolled out exclusively on CBC Life this summer, while in the U.S. it will launch simultaneously on bemakeful.com and Makeful’s Facebook, Instagram and YouTube channels. All of the content was produced by Omnia in association with the CBC. The project was headed up by Omnia CEO David Brown.
The programming includes four series hosted by a number of Canadian influencers in the social space, including YouTube DIY experts Kelsey MacDermaid and Becky Wright (of The Sorry Girls YouTube channel), and 48 tabletop videos (45 seconds to two minutes in length) that demonstrate how to complete DIY projects to do with jewelry, beauty products and home decor.
The hosted series include Sew Boss (6 x 6 minutes), in which YouTube creator WITHWENDY takes viewers through a number of sewing projects. As well, French-baking series Oven Atelier (6 x 5-6 minutes), hosted by social media star and cookbook author Tara O’Brady, shows audiences how to make French classics such as croissants.
Vegan Eats (6 x 6 minutes) meanwhile focuses on using vegan ingredients to create dishes that everyone can enjoy. The series is hosted by Olivia Biermann, who also runs the blog Liv’s Healthy Life.
In addition, The Drill Down (6 x 6 minutes), hosted by MacDermaid and Wright, is a “a girl’s guide to power tools to empower women to take their DIY projects to the next level,” with demonstrations including picture frames, planter boxes, coffee tables and bookshelves.
Omnia is staggering the releases of the hosted series, with The Drill Down (pictured) set to launch June 2, followed by Sew Boss (July 26), Vegan Eats (Aug. 7) and Oven Atelier (Sept. 6).
The Omnia announcement comes during a busy four weeks for Blue Ant and its subsidiaries. In the middle of May, the company expanded the operations of its London, U.K.-based production studio Antenna Pictures with two senior appointments. And two weeks ago Blue Ant announced its acquisition of international media company The Racat Group in a deal that saw the Toronto-based media co take ownership of five commonly owned media production companies and TV networks operating out of North and South America, Australia, New Zealand, and South East and Northern Asia.
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