Australian sales house Flame Distribution has appointed Sebastian Wong as VP of content sales for Asia.
In the new role, Wong will oversee sales within the Asian region. He will be based out of the company’s Singapore offices and report directly into content sales and acquisitions director Fiona Gilroy.
Wong joins Flame with a background in broadcast operations and programming, having previously worked for Mediacorp’s TV12 and Sony’s AXN.
He also has content acquisitions experience at Channel 5 and MOBTV, and spearheaded the international sales of animated children’s programming for Chinese animation prodco CHINAnimax (ZN Animation).
Wong most recently took on the sales for Sparky Animation and led sales of their content across Southeast Asia.
“Asia is an important market for Flame’s factual catalogue and we look forward to Sebastian further developing our connections in that market,” Gilroy said in a statement.