Jamie Erlicht and Zack Van Amburg, formerly of Sony Pictures Television, are joining Apple in newly created positions that will see them managing all aspects of video programming, the global tech giant confirmed in a media statement.
Erlicht (pictured) and Van Amburg will lead video programming worldwide, reporting to Eddy Cue, SVP, Internet Software and Services.
The duo joins Apple from Sony Pictures Television where they have served as presidents since 2005, and have been responsible for titles including Breaking Bad and its spinoff Better Call Saul, The Crown, Rescue Me and more.
Under their guidance, the studio’s slate of original primetime series more than tripled, according to the statement. Erlicht and Van Amburg have expertise producing television for global audiences and creating programming for a wide range of services including shows for Amazon, Hulu and Netflix.
“It will be an honor to be part of the Apple team,” said Erlicht (pictured), in a statement. “We want to bring to video what Apple has been so successful with in their other services and consumer products — unparalleled quality.”
Along with the likes of Facebook, Apple has been steadily moving into the content creation industry recently. It reported in late May that Apple Music was set to launch its first original series, the sing-a-long program Carpool Karaoke Aug. 8. The company also commissioned an unscripted series, Planet of the Apps, from Propagate Content that explores the world of apps and the developers who create them.