Millennial-focused media company Vice has inked a deal with Brazilian pay-TV player and content multiplatform provider Globosat to expand Vice’s local presence across platforms in Brazil.
Under the agreement, Globosat – a Globo Media Group company – will gain a significant minority stake in Vice Brazil and see the company grow its portfolio of youth-focused digital channels and catalog of original video content. The partnership will also see Globosat TV channels distributing branded blocks of Viceland (pictured) programming by the end of 2017, with Vice retaining full editorial control of its content.
“Brazil is a key market for Vice as we continue to expand to every corner of the globe,” said James Schwab, co-president of Vice Media, in a statement. “With the country’s massive youth population and growing appetite for award-winning programming on every screen, this partnership with Globosat presents the ideal opportunity to develop even more amazing local content and stories, and transport them around the world to audiences everywhere.”
Since launching in 2009, Vice Brazil has grown from a print magazine into a multimedia platform and production studio, with video and editorial digital channels focusing on local stories across music, technology, sports and culture.