Simon Cowell-fronted Syco Entertainment has delivered its first format to the Chinese market. Brilliant Chinese — Path to Glory hit the primetime airwaves in China via CCTV-1 earlier this month, earning a 4.2% market share and ranking as the top-rated show in the country, according to Star China International Media, which co-developed the show with Syco.
Star China is owned by China Media Capital and behind various shiny-floor formats such as Sing! China, The Voice of China, the Chinese version of So You Think You Can Dance and The King of Mask Singer.
The media co paired with Syco in December 2016 in a three-year deal to develop large-scale formats designed to appeal throughout China and, later, to the international market. China’s strict development rules mean Star China owns the IP and pays for most of the development and expenses, while both partners have a stake in the international distribution.
Brilliant Chinese – Path to Glory takes ordinary members of the public and turns them into television stars. Four prominent judges representing four categories — singing, dance, variety and kids — work with their favorites to help members of the public achieve their full potential as artists.
Syco is expected to introduce the format at MIPCOM this fall.
Photo: Star China’s Jin Lei and Syco’s Simon Cowell