Toronto-based Blue Ant Media has added a new exec to its team to help oversee its growing international production business.
Sam Sniderman has been appointed to the newly created position of global head, commercial affairs, production.
In his role, Sniderman will oversee the commercial and financial performance of Blue Ant’s international production businesses: London, U.K.-based Antenna Pictures, Dunedin, New Zealand’s NHNZ and Sydney, Australia’s Northern Pictures. Sniderman will work with leadership at each of the prodcos to develop new global business opportunities. He will also have oversight, on behalf of Blue Ant, of Singapore-based Beach House Pictures, a joint venture with company founders Jocelyn Little and Donovan Chan.
Sniderman, who joins the company’s senior management team, will operate out of the company’s U.K. office and report to Blue Ant’s CEO of television and digital, Raja Khanna.
Prior to joining Blue Ant, Sniderman served as global chief operating officer and MD, film and entertainment, at Vice Media’s Pulse Films. In these roles, he was responsible for Pulse’s film, TV and branded content output, including 20,000 Days on Earth and Shut Up and Play the Hits.
The hire comes after Blue Ant’s May acquisition of international media co The Racat Group, which included NHNZ, Beach House Pictures, Northern Pictures, as well as children’s broadcaster ZooMoo Networks and indie mobile game developer Runaway Play.
Blue Ant has been working to build its international production and development capabilities for some time now. In October 2016, the company launched Antenna Pictures in London, U.K., with a focus on creating premium factual content. Earlier that year, Blue Ant fully acquired L.A.-based MCN Omnia Media and hired David Brown in December to oversee original content and publishing for the company.
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