Paramount Network (formerly Spike) and Viacom Velocity, Viacom’s in-house content studio, are partnering with next gen studio Indigenous Media.
The pair will develop, produce and socially distribute native episodes of Indigenous Media’s short docs franchise ’60 Second Docs.’
’60 Second Docs’ is a series of short docs that aim to shine a light on a variety of topics, people and perspectives — all in one minute. Available across social platforms including Facebook, Instagram, Snapchat, YouTube, and Twitter, the docs are optimized for social sharing and a mobile-first audience.
As part of the partnership, each doc will reveal an untold story or element relating to Paramount Network’s slate of new scripted or unscripted originals. The short-form docs are intended to enhance the viewer experience and afford the opportunity for advertiser integration.
Among the first projects will be scripted series Waco and American Woman.
The collaboration follows the premiere of a special episode of ’60 Second Docs’ promoting Spike’s six-part docuseries Time: The Kalief Browder Story (pictured).
“We are constantly looking for opportunities to expand the reach of the ’60 Second Docs’ brand and format and believe that working with Viacom Velocity we can demonstrate the power of original premium short form content as a vehicle for brand and series promotion,” said Jake Avnet, COO of Indigenous Media, in a statement. “There is clearly a thirst for bite-sized content, and we believe the Paramount Network properties lend themselves to the creation of authentic, provocative viral video for the connected generation.”