Canadian-based Beauty World Search’s The Fashion Hero, is set to air on Amazon’s Prime Video in the U.S., UK and Germany.
The 8 x 60-minute competition format with a social media twist is intended to celebrate diversity and change our concepts of “beauty”. Participants from around the world compete before a panel of renowned designers to feature as role models in upcoming international ad campaigns.
The Fashion Hero will air in fall 2017 and is hosted by Brooke Hogan, a former reality TV star and daughter of former wrestler Hulk Hogan.
The series has also found a home with RMViSTAR, Formatzone, Cliffhanger Media, 360 Degrees South, Bomanbridge Media and 7A Media.
Ammo Content brokered the non-exclusive streaming rights deal.
Correction: An earlier version of the story said Amazon had acquired The Fashion Hero.