Facebook is continuing its expansion into video by greenlighting two new original series.
Produced by Hudsun Media, Returning the Favor searches out ordinary Americans who are doing good deeds and looks to help repay them for their efforts.
It’s a show that “rewards the kind of behavior I think we’d all like to see more of,” said Rowe in a blog post Tuesday (July 4).
He says the project came together quickly and is “a non-traditional show.”
Elsewhere, Deadline reported that Facebook has greenlit an untitled series about a trio of brothers, Lonzo, Liangelo and LaMelo Ball, who are generating buzz in the basketball world. While a freshman at UCLA, Lonzo was chosen by the Los Angeles Lakers as their No.2 pick in the NBA Draft last month while his younger brothers are standouts at Chino Hills high School.
There is no further information from Facebook about when either show will air or how long the series will be.
Facebook has previously noted its intentions of pushing into the video space. In December, Ricky Van Veen, global creative strategy, said the social network site was mulling over the idea of funding some seed video content for scripted and unscripted content.
Facebook also brought on Mina Lefevre, MTV’s former EVP and head of scripted development, as head of development.