Multicultural-focused media brand Fuse Media has appointed VH1 development exec Jennifer McGovern to the new role of senior vice-president, current and development.
She will be responsible for all original content development and production and generating new content strategies. McGovern will also be tasked with identifying new material, partners and opportunities for long and short-form original programming for the company’s diverse content platforms.
Starting July 10, McGovern (pictured) will be based in the company’s LA office and will report to J-T Ladt, chief content officer.
McGovern comes to Fuse Media from VH1 where she was responsible for leading the East Coast development team and the development of all the company’s East Coast original unscripted programming.
Previously, McGovern was with Oxygen, where she served as director of development and production, working on such series as The Glee Project, I’m Having Their Baby, Funny Girls and Nail’d It! Before working at Oxygen, McGovern was manager of alternative series at TLC, working on Sarah Palin’s Alaska, Brace For Impact: The Chesley B. Sullenberger Story and Police Women Of Broward County. She also did a stint as manager of development at Fox TV Studios.
“Jennifer has built a strong reputation as a creative executive with a proven understanding of the content that resonates with our target audience,” said Ladt, in a statement. “Her creative expertise in cross-platform content development will stoke Fuse Media’s momentum and growth.”
Fuse Media also recently hired Above Average’s Patrick Courtney as SVP, digital strategy and operations. In this new position, he is tasked with expanding the company’s digital and social platforms and fostering new audience, as well as short-form content distribution and revenue opportunities.