Former Discovery Channel GM and president W. Clark Bunting has teamed with new media industry veteran David Wheeler to form a strategic media company focused on building strategic content and partnerships across multiple media platforms.
Digital Circus Media will work in both the non-profit and media and entertainment sectors to provide storytelling-focused services that include cross-platform media development, production, consulting, branding and strategy.
“Whether we’re helping to launch and establish an exciting new brand, making a binge-worthy TV series or designing an immersive video game world, for us, it’s about combining our expertise with our clients’ unique talents to tell the most engaging and memorable story possible,” said Bunting, in a statement.
The company will offer services from concept to launch in all areas of digital media by leveraging Bunting (pictured, left) and Wheeler’s (right) expertise in media development and production, game development, consulting, branding, design and strategic digital planning.
The company will be based in Michigan and Los Angeles, and is currently developing projects with Discovery Channel.
Bunting previously served as president and GM of Discovery Channel, a role he departed in March 2012 after 27 years with the media giant. Elsewhere, he served as the president and CEO of the National Parks Conservation Association, chair of the Smithsonian National Zoo Advisory Board and, most recently, executive chair of aviation SVOD AeroCinema.
During his tenure at Discovery, Bunting oversaw almost every one of Discovery’s U.S. channels, including Science Channel, Investigation Discovery, Military Channel, Discovery Health, FitTV, HD Theater, Discovery Home, Travel Channel, Discovery Studios and Animal Planet, which he helped launch in 1996 as the channel’s first GM.
Wheeler, meanwhile, has previously worked as senior creative director for video game company Electronic Arts and as content director for France’s Vivendi (Activision/Blizzard). He has worked across such gaming titles as Medal of Honor, Ghostbusters and The Bourne Conspiracy, and also holds experience as a producer, writer and director in film, television, interactive design and advertising.