ITV has extended its partnership with virtual reality production company VR City for a new film featuring UK boxer Chris Eubank Jr.
The virtual reality documentary will take boxing fans inside Eubank’s pre-fight training camp for ITV’s pay-per-view Box Office.
Directed by VR City CCO Darren Emerson, the film gives viewers a look into Eubank’s Brighton gym. Audiences will watch the boxer during his training regime and sparring sessions, and hear from his legendary boxing father, Chris Eubanks Sr.
The film was created to promote ITV’s The Big Fight Live, returning July 15th to, where Eubanks will defend his IBO world super-middleweight title against Arthur Abraham.
The boxer, who moved up from middleweight for his previous world title-winning fight against Renold Quinlan in February, has 24 wins in 25 professional matches.
VR City will also shoot the fight in 360 and release a re-edited version on the VR City app.
“Sports audiences often see the final product of an athlete’s preparation but seldom get to see the toil that goes into ensuring success. VR is the perfect medium to achieve this and we are delighted to continue our work with ITV to realise their vision of bringing fans closer to the action,” said Dominic de Terville, director of partnerships at VR City, in a statement.