Despite TV remaining the most-watched screen in Australia, viewership continues to fall, according to a new report
On average, Australians watch two hours and 29 minutes of live and playback TV on TV sets each day, noted the Australian Video Viewing Report. This number has decreased by just 33 minutes from Q1 2011.
“Year-on-year total TV screen use was down by 6:27 on average per month across the day, and by 3:29 in prime time, largely due to the decline in live TV viewing,” the report noted.
According to the study from Regional TAM, OzTAM and Nielsen, most Australians watch some type of broadcast television – free-to-air and subscription channels – each week. That’s about 20 million people, equating to 83.7% of the population.
The total use of television has also decreased from 117 hours and 30 minutes in Q1 2016 to 111 hours and three minutes during the same quarter of 2017.
Australians also spend 28% of their daily time with TV sets doing something other than watching live or playing back broadcast TV within 28 days.
The report also noted that only about one to two per cent of watching broadcast television is done via smartphone, tablets, desktops and laptops.