Sony Pictures Television has appointed Kunle Falodun as vice president of distribution, Africa.
Reporting to Mark Young, SVP, distribution UK, Africa, Ireland and Iberia, Falodun will help drive Sony’s plans for the continent. He began the position in early July and will be based out of Sony Pictures’ London office.
Falodun joins Sony from telecommunications group, Econet Media, where he was head of business development, overseeing the distribution of its prime sports content on free-to-air television (Kwese Free TV) across Sub-Sahara Africa. He also helped develop and establish a working commercial model for Kwese Free Sports Channel.
Falodun moved from Nigeria to the UK in 2004 as the business development director of Optima Sports Management International (OSMI), managing broadcast operations and international broadcast rights. He then became managing director of OSMI UK, and was responsible for several media projects including the 2010 and 2014 FIFA World Cup tournaments, before moving to Econet Media in 2016.
“Kunle has extensive knowledge of the African media landscape and has unrivaled experience across all areas of the business, including content, distribution, local production, marketing and acquisition,” said Young in a statement. “As we continue to ramp up our efforts across the continent, no one is better placed than Kunle to spearhead our development in this region.”