Brad Siegel is leaving his post as president of U.S. cable net TV One.
The announcement was made after Siegel, who served the network for two and a half years, announced to the TV One leadership team today (July 25) that he will be leaving the network.
“Brad has made many valuable contributions to the network during his tenure and we’re grateful for his work ethic, creativity, professionalism and support of our mission to inform, inspire and entertain the Black community,” said Alfred C. Liggins, CEO of parent company Urban One, in a statement. “He’s also an all-around good guy and we wish him well in his future endeavors.”
Effective immediately, Michelle Rice will become interim general manager of the 13-year-old entertainment and lifestyle network targeting Black adults.
Rice was one of the inaugural employees of TV One, hired as VP, distribution strategy and operations in 2004. She was later promoted to SVP and ultimately to EVP, content distribution and marketing, where she was responsible for approximately 50% of the network’s revenue. According to a release, Rice successfully negotiated all of the network’s affiliate deals and increased its content distribution across all platforms.
Prior to TV One, Rice held leadership roles at BET, NBC Cable Networks and iNDemand.
“Michelle is business savvy, understands our demographic and has the energy, vision and discipline to position TV One for the future,” said Liggins. “She has the respect of our industry and I believe in her ability to provide leadership for our network during this time of intense competition, increased platform availability and growing content targeting the Black viewer.”