Bonnie Pan heads to AwesomenessTV

Former Endemol Shine and Maker Studios exec Bonnie Pan will lead the Gen Z-focused brand in the newly created role.
July 27, 2017

Gen Z-focused media company Awesomeness has tapped former Endemol Shine Beyond exec Bonnie Pan to lead its flagship brand, AwesomenessTV, in the newly created role of head of network.

Pan will manage the strategy and programming for all video and editorial content across the brand’s YouTube channel, social media platforms as well as all owned and operated platforms, including Awesomeness News.

She will join Birk Rawlings and Carrie Franklin, the existing heads of DreamWorksTV and Awestruck, respectively.

Working alongside Pan will be Awesomeness’ senior executives including Shelley Zimmerman, head of Awesomeness’ Television Studio; Paula Kaplan, who heads up talent from the company and oversees the creator network; and Matt Kaplan of Awesomeness Films.

Pan is one of the first hires made by Jordan Levin, the company’s new CEO, to whom she will report alongside company president Brett Bouttier.

Prior to Awesomeness, Pan worked at Endemol Shine Beyond and produced Capturing Everest, a VR-laced film project about Mount Everest that was distributed on Time’s Life VR platform. She was also behind the holiday music special The Keys of Christmas, directed by Dave Meyers for YouTube Red.

Pan was also formerly EVP of programming at Maker Studios, where she worked with gaming, lifestyle, family and entertainment channels.

The move follows recent executive hires at AwesomenessTV’s Europe office based out of London.

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About The Author
Daniele Alcinii is a news editor at realscreen, the leading international publisher of non-fiction film and television industry news and content. He joined the RS team in 2015 with experience in journalism following a stint out west with Sun Media in Edmonton's Capital Region, and with communications work in Melbourne, Australia and Toronto. You can follow him on Twitter at @danielealcinii.