A+E Networks has partnered with Herrick Entertainment to develop a new reality competition series to find the next big name in beauty.
Hosted by international supermodel Adriana Lima (pictured) for Lifetime, American Beauty Star (10 x 60 minutes) will pair six teams of 12 hair and makeup stylists against one another in a series of weekly beauty challenges, from creating high-end editorial looks to glam creations for red carpets and runway shows.
Each season of the series will culminate with one contestant being crowned American Beauty Star. The winner will also receive a prize package and US$50,000 in cash, as well as a spot on the beauty team for a Teen Vogue editorial spread.
Celebrity makeup artist Sir John will mentor participants while former Vogue beauty director Sarah Brown and world-renowned photographer Russell James serve as judges.
Beauty industry influencers and celebrity guests will join a roving panel of judges each week that include the likes of YouTube beauty sensation Michelle Phan; models Behati Prinsloo, Christie Brinkleyand Camilla Alves; make-up bloggers and beauty influencers The Kattan Sisters Huda and Mona; singer Michelle Williams; Teen Vogue‘s Elaine Welteroth; and Empire actor Ta’Rhonda Jones.
American Beauty Star, which is scheduled to debut Sept. 21 at 10:30 p.m. ET/PT on Lifetime, marks Herrick Entertainment’s first venture into reality television.
Produced for Lifetime by Herrick Entertainment, Norton Herrick and Ross Elliott will serve as executive producers on the series alongside Adriana Lima. For A+E Networks, Christian Murphy and Colleen Conway Grogan will exec produce.