Youth-focused media companies Complex Networks and Fuse Media have inked a content and advertising partnership
Under the terms of the deal, the companies will provide complementary content to each other’s industry platforms in the digital and pay-tv space. Fuse Media and Complex Networks advertising sales teams will also team up to market and sell cross-platform packages to advertisers.
Complex Networks short-form digital series will appear on Fuse’s 24/7 cable network in a weekly programming block. The 90-minute Complex-branded block will feature first-run segments of its core slate of over 20 weekly digital shows, including series such as Hot Ones (pictured) and Sneaker Shopping. The new block will be available in an exclusive window on Fuse television, VOD and authenticated platforms and then distributed across Fuse digital networks. After airing on Fuse, full episodes will air across Complex Networks’ digital platforms.
Fuse Media will also create and deliver branded original short-form content for distribution on Complex Networks platforms, including content related to its network series such as The Hollywood Puppet Sh!t Show and the upcoming Trivial Takedown. Fuse will also deliver digital original productions in the music culture environment.
“This alliance is an organic extension of our brand and with Fuse, we have identified a truly like-minded partner interested in offering both the audience and the advertising community the untraditional and unexpected,” said Rich Antoniello, CEO of Complex Networks. “Complex is a culture and a lifestyle, not just a destination or a platform for content — so any extensions of the brand outside our massive digital footprint had to be well thought out and needed to feel very “complex” in their execution. Fuse understands that mission and together we will innovate on ad sales initiatives that bring incredible added value to advertisers looking for scale and a fresh and differentiated way to reach discerning millennial audiences.”
The deal aims to tap into Complex Networks and Fuse Media’s complementary audience. According to a release, Complex’s vertical channels generate over 810-million video views and three billion-plus content impressions monthly, while Fuse is the fastest-growing ad-supported cable channel among adults 18-34, with ratings up double digits year-over-year.
Financial terms of the deal were not disclosed.