A+E Networks has expanded its reach into the Asian marketplace by securing a partnership with Vietnamese content provider Thaole Entertainment to launch History across the territory.
The History-branded 24-hour channel will be localized through language subtitling, strategic content curation and the creation of original series to broadcast across MobiTV.
The Vietnamese-adapted network will also feature exclusive unscripted content formats from the U.S. market. Series currently airing on History’s North American airwaves include Alone (pictured), Mountain Men, Ice Road Truckers, Pawn Stars, and Forged in Fire, as well as scripted series Vikings.
History will also look to deliver original branded long- and short-form content in association with local Vietnamese partners, including the long-running photography competition series Photo-Face Off and History Hustle, which features a host challenging unsuspecting locals on the streets with a test of knowledge of their country.
A+E Networks’ global footprint in Asia now reaches more than 120-million households.
“With the largest pay-TV subscriber base in South-East Asia at 13-million subscribers, Vietnam provides a tremendous opportunity to connect new viewers with history through our award-winning series and specials,” said Prem Kamath, deputy MD of Asia Pacific at A+E Networks, in a statement.
“Knowledge is powerful and through our partnership with the leading global factual entertainment brand, we seek to entertain and enrich the lives of our viewers with the diverse stories of humanity’s defining moments in history as well as inspiring stories of the present that will shape our future,” added Thaole Entertainment CEO Sophie Le.