Discovery Communications is the latest content maker to partner with Facebook’s nascent streaming platform Watch.
Discovery will develop premium mid-form shows for the global social networking platform that are inspired by Discovery’s current properties.
The first of Discovery’s series to premiere across Facebook’s Watch will be Animal Planet’s five-part Celebrity Animal Encounters, which sees such celebrities as Kristen Bell (pictured), Justin Hartley and Danny Trejo sharing their animated animal interactions. The series will be available next week.
It will be followed by Investigation Discovery’s five-part Still a Mystery,which re-examines crimes where unanswered questions remain through original interviews with law enforcement, family members and private investigators; and TLC’s five-part Say Yes to the Dress Spinoff, the newest addition to the wedding franchise will feature brides-to-be surprised with the ultimate bridal experience at designer trunk shows.
Both Still a Mystery and Say Yes to the Dress Spinoff will launch on Watch this fall, followed by programs from additional Discovery networks.
“We’re thrilled to be partnering with Facebook because the new Watch platform shares our commitment to engage passionate fans and create communities through video,” said Paul Guyardo, chief commercial officer for Discovery Communications, in a statement. “This is also another example of our commitment to delivering compelling, original content to superfans across all platforms.”
The mid-form programs from Discovery will join Watch on Facebook’s burgeoning slate of unscripted projects, an initiative that began its steady roll out to the global social networking platform’s two billion-plus users earlier this month.
Content already launched across the platform includes Bae or Bail from A&E, an unscripted series in which couples facing their fears see who sticks it out and who “bails”; Nat Geo’s mini-doc series We’re Wired That Way; competition series Last State Standing from A. Smith and Co.; and Nat Geo Wild’s Safari Live.
It will also feature Fan Theories from Vulture, with videos breaking down outlandish theories about plots from major shows; Pretty Unfiltered from PopSugar; Tiny Houses from Brit & Co; and How it Went Down from Billboard.
They join the previously announced Returning the Favor with Mike Rowe from Hudsun Media; docureality series Ball in the Family from Bunim/Murray Productions; the recently announced Humans of New York fromMotto Pictures; and a live game every Friday from Major League Baseball, among other projects.