Discovery Communications has made several key appointments for its international digital division, including former Spotify executive Francis Keeling as SVP.
Keeling (pictured) was most recently the global head of licensing at streaming music service Spotify. As SVP, International Digital, he will be tasked with creating new partnerships and business opportunities for Discovery across platforms and services, and will play an active role in the global company’s OTT initiatives. Based in London, he will also work with Discovery’s international digital team to develop and launch digital products catering to Discovery content “superfans.”
Jay Trinidad, previously SVP and GM for the Northeast-Asia region, has been named managing director of Discovery’s newly formed Digital Ventures Group in Los Angeles. The former Google exec will focus on expanding Discovery’s brands and entertainment business into global digital growth areas and initiatives, in addition to his previous duties.
Meanwhile, Eugene Huang, most recently VP of strategy and planning for American Express, has joined Discovery’s international digital team as SVP of product and technology. He will also be based in London.
All three executives will report to Mike Lang, president of international development and digital.
“In partnership with the digital, creative and local leaders across our global organization, this senior team will help drive the digital agenda as we accelerate the pace of investment and transformation for Discovery,” said Lang of the appointments via a statement. “Being able to attract world-class digital executives like Francis, Jay and Eugene into our business says a lot about our ambition as well as the opportunity they see for Discovery’s content and brands across the world as digital product offerings.”