Fred Media’s Michael Aldrich has joined Australian prodco Broken Arrow Media, where he will oversee the company’s production, distribution and content divisions as general manager.
Based out of Broken Arrow’s Melbourne, Australia office, Aldrich will work with the company’s broadcast partners in Europe, the Americas, Asia and Australasia. The prodco also has offices in Vancouver and Paris.
“Mike has a superb depth of knowledge of international TV, long experience with channels in all regions and an unstoppable work ethic and will be a great asset to the team,” said Broken Arrow founder and director Brett Hughes, in a statement.
Aldrich has a background in sales, marketing and distribution. Prior to Fred Media, where he served as GM, he held positions at FCCE Entertainment Europe, Sportsbrand Media UK and Sony Music Entertainment Australia.
While Broken Arrow’s background is in sports programming, the prodco is expanding its slate to include more factual content. Its factual lineup currently includes Garage Dreams, Backpacker Nightmares and Chasing Trends.
“Broken Arrow Media has some thrilling plans in place with new programming and partnerships to be announced soon and I am incredibly fortunate to be part of this exciting new chapter in the company’s history,” says Aldrich.