hayu enters Nordic territories
NBCUniversal International’s all-reality SVOD platform hayu will expand into the Nordic territories.
Rolling out with Norway’s TV 2 later this year, the service will then be made available in Finland, Sweden and Denmark.
The move brings hayu’s reach to seven territories, following its expansion into the UK, Ireland and Australia, who were the first countries to be offered the platform when it launched in 2016.
Additionally, NBCUniversal has extended distribution for hayu through partnerships in the UK with Amazon Channels; in Ireland with eir mobile; and, in Australia with Fetch TV. Additionally, hayu will launch on Sky Media’s Now TV in 2018.
“The partnership with hayu is of key importance for TV 2′s strategic positioning in a very competitive environment for streaming. The reality genre has a very clear target group and this content has been underserved in the online market space,” said Nina Lorgen Flemmen, director of acquisitions, in a statement.
VIMN acquires Scripps Networks free-to-air digital channel in Italy
Viacom International Media Networks – a division of Viacom – has upped its presence in Italy.
The network has acquired free-to-air digital channel LCN 49 in Italy from Scripps Networks Interactive, with the intent of using it to launch a local version of its Spike TV channel.
Targeting adult viewers, Spike TV will include Viacom’s global television programs, international acquisitions and local productions. The network is slated to launch at the end of October.
Viacom currently owns and operates two free-to-air digital TV channels in Italy – Paramount Channel and VH1.
VIMN has also inked a joint venture with De Agostini Editore for the free-to-air kids’ TV channel, Super! in Italy.
“Our pay TV partnerships remain the priority for Viacom, but free-to-air distribution is helping us grow ratings and revenues in TV markets where free-to-air networks are predominant,” David Lynn, president, CEO of VIMN, said in a statement. “Free-to-air channel launches have helped us significantly expand our reach amongst Italian TV viewers and we’re ambitious for future share growth in this valuable and important TV market.”
Sweden’s TV4 picks up Orange Smarty programming
Sweden’s commercial channel TV4 has licenced over 600 hours of programming from indie UK distributor Orange Smarty.
The deal will see TV4 acquires multiple series of A Place in the Sun. Originally made for UK pubcaster Channel 4, the program (pictured) helps house hunters find dream holiday homes worldwide.
Also included in the deal is Curve Media’s two series of the daytime program Claimed and Shamed; True Visions investigative series Sex in Strange Places with Stacey Dooley (3 x 60) and the one-off Prison, My Parents & Me, all of which aired on the BBC.