Lifetime exec Christian Drobnyk has joined National Geographic Channels as EVP, programming strategy and acquisitions.
In this new role, Drobynk is tasked with overseeing the program scheduling strategy, planning and acquisitions for National Geographic Channel, Nat Geo WILD and Nat Geo Mundo. He will lead the design and execution of the network’s programming and acquisition strategy, as well as the coordination of global launches that “maximize audience and performance across the National Geographic portfolio.”
Drobynk will also play a key role in the communication and implementation of network strategies across all shows and platforms.
Based in Nat Geo’s New York office, Drobnyk reports to Courteney Monroe, CEO, National Geographic Global Networks.
Prior to joining National Geographic Partners, Drobynk was SVP, programming strategy, acquisitions and co-pro for A+E Networks-owned cable channel Lifetime and Lifetime Movie Network. At Lifetime, he shepherded the revamp of the channel’s programming strategy around original content, with series including UnReal and Mary Kills People.
Prior to joining Lifetime, Drobynk was GM at UKTV Entertainment Networks at BBC Worldwide, where he oversaw all aspects of UKTV’s entertainment networks including Dave, Gold, Watch and Alibi.
Drobnyk joined BBC Worldwide from Discovery, where he led programming and development for TLC.